The platform is rolling out a updated setting that permits them to cut down on the volume of AI-made content appearing in their feeds. This initiative comes as the service revealed that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a full-scale rollout. This shift aligns with a rise in AI-generated material, driven by recent content generation software.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing content creators on a competing service primarily display content made by AI. A considerable share of this output is classified as “AI slop”, a phrase for inferior, factory-style content that is typically illogical or dreamlike.
Our research shows that a lot of users like content produced via AI tools, ranging from AI artwork to informative clips, and we intend to provide users the option to adjust the amount of that, depending on their own choices,” stated a platform representative.
Scale of AI Content
The service announced that there are now 1.3 billion videos on its service labeled as AI-generated. Overall, more than 100 m media items are added to the service every day, making AI content a minor part of its total content library.
User Control Features
Members will be able to reduce or increase the level of AI content they watch by accessing the “manage topic” setting in the application and picking the AI content topic. Further subjects that currently be adjusted under the filter cover politics, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines oblige creators to identify convincing AI-generated content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any believable artificial content that is not labeled can be taken down under its community policies.
Additionally, the app will henceforth add an AI-generated tag to content made using its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This measure is aimed to stop users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a $2 million educational fund for professionals and institutions to develop educational content about ethical AI use. This program will support educational bodies dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has defended its moderation strategy, following controversy over proposals to cut jobs for hundreds of content moderators in Britain. It is planning to eliminate 439 jobs in its user protection department in London, with trade unions and online safety experts raising concerns that staff are being displaced by automated systems.
A company official explained that people-led review would continue to be important, but automated tools can protect employees by filtering out the most distressing content before it gets reviewed by people. The company stated a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to intervention by its AI tools.
It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”
